SHAKE
ART DIRECTION AND STYLING
SALONE DEL MOBILE, MILAN
2023
An exhibition layout modulated on the perfect balance between geometric rigor and the sensory depth of surfaces. The space is structured through linear architectural volumes, where imposing full-height wood paneling in warm moka tones alternates with padded vertical partitions and walls lined with soft textile coverings. The design plays on the layering of perspective planes, creating fluid visual vistas and step transitions that expand the overall experience of the space.
Photo: Lorenzo Pennati
The core of the project lies in the unexpected pairing of textures and noble materials. Structural elements and monolithic counter tops in raw travertine, with their natural porosities left entirely visible, offer a tactile counterpoint to the smooth surfaces of the dividing screens and the three-dimensionality of grooved wooden panels.
A sophisticated system of linear backlighting and grazing light cuts integrated into the architectural profiles redefines the contours of the layout. The light does not invade the space but gently skims the wood grains and the stone, enhancing the tonal transitions between warm grays, deep browns, and sand nuances. The result is an intimate, refined visual narrative capable of transforming temporary booth architecture into a solid, theatrical stage of absolute contemporary elegance.
