SHAKE
ART DIRECTION AND STYLING
SALONE DEL MOBILE, MILAN
2022
An exhibition layout centered on the expressiveness of the material and the balance of forms. The environment unfolds through fluid micro-environments, where the desaturated tones of ash wood and monolithic travertine blocks dialogue with ribbed glass architectural partitions and surfaces animated by dense vertical textures.
Photo: Lorenzo Pennati
The rigorous rhythm of lines thus reveals itself through absolute proportions. Within this calibrated harmony, furniture becomes the true protagonist: mirroring-surface tables, dark storage units with metallic profiles, and open-shelf systems redefine contemporary living, enhanced by integrated warm light accents that emphasize the three-dimensionality of artisanal craftsmanship.
A warm, enveloping color palette, sparked by shades of ochre and burnt earth in the tailored velvets and textiles, defines the booth’s atmosphere. Abstract black-and-white graphics, dark ceramics, and rigorous botanical details complete the scenes with a well-defined rhythmic counterpoint. The result is an environment with international appeal, where creative direction elevates construction simplicity into a sophisticated, authentic, and timeless luxury.
