RIFLESSI
SETUP AND STYLING
MILAN STORE
2022
A continuous dialogue between surfaces and refractions that redefines spatial perception. The environment unfolds through a sequence of open, mirroring scenes, where the depth of ultramarine blue and the matte texture of cement walls blend with the gleam of golden metals and the softness of the furniture.
Photo: Lorenzo Pennati
The rigor of lines thus reveals itself through absolute proportions. Within this calibrated alternation, furniture seamlessly integrates with the showroom’s architecture: imposing mirrored partitions with sharp geometric cuts dialogue with sculptural elements, while dramatic blue chain curtains filter the light, creating a semi-transparent weave that deconstructs the volumes.
A dense color palette, dominated by shades of cobalt and the clouded blue of the carpet, defines the atmosphere. Tubular pendant chandeliers, veined marble tables, and tailored seating in warm tones break up the coolness of the reflections, adding a vibrant, contemporary identity to every perspective. The result is an immersive, dynamic experience where creative direction transforms reflective matter into a sophisticated, crisp, and timeless luxury.
